TCVB Marketing Update

by Lisa Mayo, Director of Sales and Marketing

Marketing – that’s what we’re all about here at the Tuolumne County Visitors Bureau!  Recently our marketing efforts have included designing an “all new” Tuolumne County Vacation Planner (a.k.a. Visitors Guide), implementing and promoting the first Tuolumne County Restaurant Week in conjunction with California Restaurant Month, recreating our media kits on branded flash drives, creating new banner stands, attending travel shows and tour operator summits, continually reaching out to travel media, marketing and building the new Vacationland brand all while trying to keep up with social media and the opportunities that brings.  We now have nearly 4000 likes on our Facebook page!

New Vacationland Brand – Members of the Tuolumne County Visitors Bureau are welcome to use the brand logo on your websites, brochures, social media outlets and any other place you feel appropriate to promote Vacationland!  Just send an e-mail to me at Lisa@GoTuolumne.com and I’ll send you a pdf of the brand.  You can hyperlink it to our website to help show a united marketing effort and to further promote all that is great about Tuolumne County!

The 2013 Tuolumne County Vacation Planner can be viewed, flipped through and downloaded from our website.  We invite you to use this link to hyperlink to this format on your website so that visitors can easily access it 24/7:  http://issuu.com/tuolumnecountyvb/docs/2013_tcvb_vacation_planner.  So far, since the beginning of January, 92 people from five countries have read the new vacation planner online!  Don’t forget to pick up copies of the Vacation Planner at the Tuolumne County Visitors Center on Stockton Road in Sonora.  The Vacation Planners continue to be distributed throughout the world with an emphasis on the Bay Area and Central Valley and are the fulfillment piece for visitor inquiries.

Our current marketing projects include:  Preparing to host the Outdoor Writers Association of California Fall Conference September 15th-17th, 2013, designing the annual State Fair exhibit and launching Vacationland Values (be sure to contact me if you want to participate!). We are revamping our Membership packets and creating the 2013/2014 marketing plan.

By promoting Vacationland together and sharing links and liking each other’s Facebook pages, we build a more compelling reason for the potential visitor to choose Tuolumne County for their destination.  Additionally, it helps keep us all better informed on what is happening in Tuolumne County and that’s got to be a good thing!

 

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