Tuolumne County Visitors Bureau Brings Back “Vacationland”

The Tuolumne County Visitors Bureau is rolling out a new logo to entice more visitors to come to Tuolumne County.  Well, “new” might not be exactly the right word.  The TCVB is actually revamping and expanding a vintage logo that was first created in the 1950’s.  Some long-time residents, and perhaps visitors, may recall “Sonora Pass Vacationland” which became a brand in itself, referring to the many activities and towns that are found on upper Highway 108.  A map was created outlining the recreation in the high country and the area became known by many as “Vacationland.”

“It was interesting looking back at old newspaper articles and seeing the area simply called Vacationland.  It was smart – it spoke directly to visitors.  The brand made a lot of sense then and it makes a lot of sense now,” stated TCVB Director of Marketing, Lisa Mayo.

Mayo was first made aware of Vacationland about eight years ago when her husband showed her an old Vacationland map that his grandfather had helped put together in 1955.  “It’s always been in the back of my mind that if I ever got the opportunity to promote Tuolumne County, I want Vacationland to be a part of it,” said Mayo.

The difference this time around is that Vacationland will be inclusive of all of Tuolumne County.  As the brand grows, the TCVB will have retail items with the Vacationland logo which features a happy, smiling sun.  People will start seeing the Vacationland logo in print and online advertising as well as on the TCVB Facebook page:  facebook.com/tuolumnecounty.   It will also be debuted on the 2013 Tuolumne County Visitors Guide.   TCVB Members will have many opportunities to link into the new brand.

If you remember Vacationland or would like to share any memorabilia you may have from it, the TCVB would love to hear from you, 209-533-4420.




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